Course · Community · The software to run it

Build a 6-Figure Agency
That Pays You Every Month

Proven systems, step-by-step training, and — unlike every other program — the actual software to do the work. Pick money niches, win clients, deliver profitably, and step back from doing everything yourself.

Built by someone who's done it — a multi-six-figure agency with a self-managed team.

app.agencyenginepro.com
The Agency Engine Pro app
104
Niche profiles
98
SOPs
126
Lessons
100+
Client scripts
7
Done-for-you systems
6
Service blueprints
Not just a course

It's the operating system for your agency

Everyone else hands you videos and wishes you luck. Agency Engine Pro gives you the tools to actually do the work — inside one app, the day you join.

Service engine inside the app

Niche Explorer

104 niches scored on demand, budget & competition — with playbooks & scripts for each.

GBP & GEO Audits

Score a prospect's Google & AI-search presence in seconds — a lead magnet that writes your pitch.

Proposals & Pricing

A pricing calculator and fill-in-the-blanks proposal builder → client-ready in minutes.

Service Engines

Each service laid out as a sales + fulfillment engine — stages, roles, and the SOPs to run it.

SOP Library

98 step-by-step SOPs across every service, ready to hand to your team.

Snapshot Vault

7 done-for-you GoHighLevel systems — load a whole client engine in one click.

Team Builder

Design a self-managed agency — the org chart, roles, and a bench of providers to hand work to.

Goals & Momentum

Set your MRR target, run the 7-day challenge, and close your daily rings. Momentum, built in.

The training

What you'll actually learn

Five courses, 126 lessons — the real systems that built a self-managed, recurring-revenue agency. No theory, no hype.

How to package and price agency services so clients say yes (and stay)
The prospecting system that fills your pipeline without cold DMs or begging for referrals
How to deliver projects profitably without burning out or undercharging
Building recurring revenue that pays you every single month
Hiring your first team, systemising delivery, and stepping back from doing everything
The mindset shift from freelancer to agency owner
The outcome

What you'll walk away with

Not just knowledge — tangible assets you can use from day one.

Your service packages & pricing
A professional proposal template
A signed contract template
A prospecting system that fills your pipeline
98 SOPs for every area of your agency
A client onboarding process
Your first 3 clients
A recurring revenue model
A hiring & delegation system
6 proven service blueprints
104 niche profiles to choose from
100+ client scripts & outreach templates
Pricing

Learn it. Do it. Get coached.

Three ways in — start where you are, move up when you're ready.

The Agency Engine
$47/mo
The community on Skool, starter access to the app, and the lessons to get moving.
  • Community on Skool
  • Starter app: Niche Explorer + audits
  • The 7-day launch challenge
  • Weekly group Q&A
Join the community
Most popular
Agency Engine Pro
$197/mo
Everything, unlocked — all 5 courses plus the whole app: every tool, SOP and system.
  • All 5 courses · 126 lessons
  • The full app: proposals, service engines, Team Builder
  • 98 SOPs + 7 done-for-you GHL systems
  • Full niche playbooks + 100+ scripts
Unlock the full system
The Inner Circle
Apply
1:1 coaching, accountability and advanced strategy — for owners already moving.
  • Everything in Pro
  • 1:1 coaching & accountability
  • Advanced scaling strategy
  • Limited spots
Request an invite

Access is tied to your Agency Engine membership · cancel anytime

Curriculum

Five courses. 126 lessons.

A clear, step-by-step path — each lesson tied to a tool in the app.

01

Foundations

From zero to your first paying client

02

Sales & Prospecting

Fill your pipeline without cold DMs

03

Delivery & Operations

Deliver profitably without burning out

04

Recurring Revenue

Get paid every single month

05

Scale & Freedom

Step back from doing everything yourself

Lance Woolf, founder of Agency Engine Pro
Lance Woolf
Founder · Agency Engine Pro
Who's behind this

I'm Lance. I built the thing I'm teaching.

I used to be a teacher — I quit after 5 years because I knew there had to be something else. Over the last 10 years I've built a career in digital marketing: websites, design, and lead generation. I taught myself the craft from scratch, learned how agencies really work from the inside, then built my own into a six-figure digital marketing agency with a self-managed team — and reclaimed my freedom.

Now I hand you the same thing. Not theory. Not motivation. The actual systems, templates and processes that work — packaged into the app you're looking at.

This is for you if…

  • You're done trading time for money and want recurring revenue
  • You dream of quitting your 9-to-5 and running your own thing
  • You want more time with your family and for travel
  • You're tired of the project treadmill and want real systems
  • You want a clear, step-by-step path — not more motivation videos
  • You're willing to put in the work to build something that lasts

This is NOT for you if…

  • You want to get rich quick with zero effort
  • You're looking for a done-for-you service
  • You're not willing to follow a proven system
  • You want theory and hype, not real action steps
FAQ

Questions

No. Foundations takes you from zero — including if you've never built a website or run ads. The app scaffolds every step.

YouTube gives you scattered tips. This is a complete system plus the software to execute it: niches, audits, proposals, SOPs and done-for-you systems, in one place.

The 7-day challenge gets you from zero to your first outreach in a week. First clients are a matter of doing the work consistently, not months of theory.

Then Pro pays for itself fast — the pricing, proposals, SOPs, service engines and delegation systems plug straight into what you already run.

Yes — the Skool community is included from the $47 tier, with weekly Q&A. The Inner Circle adds 1:1 coaching.

The app covers the agency operating system. For delivery you'll use GoHighLevel and Lovable — we show you exactly how (and include done-for-you setups).

Course + Community launching — introductory pricing for early members

Build the agency that finally pays you back.

Join the members building recurring-revenue agencies with the systems, the training, and the software to do it.